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North Carolina Recreational Therapy Association

Marketing Committee

This committee serves to increase awareness of recreation therapy to outside audiences, to encourage the employment/utilization of therapeutic recreation specialists and therapeutic recreation assistants, and to promote the development of and expansion of recreation therapy areas.

Tasks:
1.  Development, evaluation and maintenance of marketing tools for outside audiences.
2.  Development and implementation of yearly marketing campaign to targeted outside groups.
3.  Utilization of variety of marketing methods to reach targeted audiences (i.e. other professional conference exhibits, presentations, articles, media, letters, web site).
4.  Development and implementation of variety of methods to educate/train NCRTA membership to participate in marketing campaign (i. e. marketing tools, NCRTA newsletter, web site, NCRTA conference sessions, regional teams).


 

9-22-99

 

 


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